So I talked with Sam and Will about what I could do with the stereotypes brief and where it could fit in context. The idea came up about having the booklet as a freebie or insert inside a magazine and I immediately thought of Vice magazine.
The slogan for the stereotypes book is "be offended, nothing happened," meaning that if someone or something (in the form of a magazine) insults you then don't take it to heart. You're not going to wake up with leprosy, grow up, you're fine.
Vice in itself is sometimes seen as a controversial magazine which treats all subjects with the same "spirit of blithe and caustic irreverence." This is a perfect place for my booklet to exist.
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